Don’t overlook the importance of a powerful, well-designed Business Logo.
Your logo provides a chance to tell your brand’s story in one, small square or icon. In many cases, it’s the first impression customers will have of your brand. In others, it’s a visual reminder of what your company stands for. That’s why it’s so important to make sure your logo is consistent across platforms and assets.
Recently Ash came to us wanting a few changes to an existing business website that he had bought, after a consultation with the sales team at Jarilo it was identified that the old website was not memorable and doesn’t stand out in a highly competitive industry.
The major issues we noticed were:
- It had a standard Shopify theme on the site, which while it was functional, did not stand out against his competitors, who used the same free theme!
- It was not mobile friendly, which really harmed his traffic.
- The abandoned shopping carts rate was high!
We spent a while talking with the customer about what we could do to bring their brand to it’s own, starting with a logo. The above was designed to deliver the edginess and impact that the client needed, whilst being able to carry the brand throughout the site.
We used the brand the client picked throughout his site design, giving him a larger sense of identity, and a brand to latch on to and recognise.
