When we started out on Baskin Robbins, our main focus was keeping the Website on brand with their guidelines – being a global company, it was important to work closely with them to ensure it fit in with their image.
Secondly, we were tasked with integrating a location finder system and a custom menu structure. What we ended up with is a clean, easy to navigate Website where customers can find flavours and shops as well as get information on Baskin Robbins as a company.
To make this achievable, we set up a system whereby Baskin Robbins can upload and edit data for flavours and locations from their WordPress dashboard.